Clorox

Clorox is a US consumer goods company centred on cleaning and household brands, including its namesake bleach, Pine-Sol, Glad bags, Brita filters and Burt's Bees personal care. Its products are staples in American homes, giving it steady demand, though it competes against larger rivals and private-label alternatives in mature, slow-growing categories. Clorox has raised its dividend for more than three decades, and it carries a higher yield than many consumer peers. Recent years have brought margin pressure from input costs and a cyberattack disruption, which weighs on the score and signals that the payout, while long-standing, sits against a more challenged earnings backdrop. It suits income investors watching the recovery closely.