PUMA SE

Puma, based in Herzogenaurach, is one of the world's major sportswear brands, selling footwear, apparel and accessories and competing with far larger rivals through sponsorships and fashion collaborations. Growth depends on brand momentum and its standing with younger consumers. Puma has a long dividend history but keeps the payout modest, tying it to profits while it invests in marketing and expansion. As a consumer-discretionary name the dividend depends on demand and the economy, so the yield is small and cyclical rather than a core reason to own the stock.